Impact of Communicating With Doctors Via Social Media on Consumers' E-Health Literacy and Healthy Behaviors in China

成果信息
DC信息
传播影响力
本库下载频次:
本库浏览频次:
CNKI下载频次:0

归属学者：

贺知菲

归属院系：

政治与公共管理学院

作者：

Wu, Tailai ; He, Zhifei2 ; Zhang, Donglan

摘要：

This study investigated the relationship between consumers' communication with doctors and their e-Health literacy and healthy behaviors based on the theory of reasoned action. Five communication activities were identified: following doctors' social media accounts, reading doctors' posts, responding to doctors' posts, favoring (clicking "like" of) doctors' posts, and recommending doctors to other patients. E-Health literacy and healthy behaviors were measured based on instruments used in previous literature. Survey method was used to collect data and a hierarchical regression analysis was used to analyze the relationship between communication activities and consumers' e-Health literacy and healthy behaviors. We found that following doctors' accounts (r = 0.127, P < .001), responding to doctors' posts (r = 0.141, P < .001) and recommending doctors to others (r = 0.133, P < .001) were significantly associated with e-Health literacy, while following doctors' accounts (r = 0.091, P < .001), responding to doctors' post (r = 0.072, P < .01), favoring doctors' posts (r = 0.129, P < .001), and recommending doctors to others (r = 0.220, P < .001) were significantly associated with healthy behaviors. Our study demonstrated that the social network communication between doctors and consumers could be cost-effective in improving intermediary consumers' health outcomes. To be specific, following doctors' posts, responding to doctors' posts, favoring doctors' posts, and recommending doctors to others were positively associated with consumers' e-Health literacy and healthy behaviors. The results suggested that leveraging information technology could be an important tool to health policymakers and health providers in order to improve outcomes.

语种：

英文

出版日期：

2020-11

学科：

公共管理

提交日期：

2020-12-31

引用参考：

Wu, Tailai; He, Zhifei; Zhang, Donglan. Impact of Communicating With Doctors Via Social Media on Consumers' E-Health Literacy and Healthy Behaviors in China[J]. INQUIRY-THE JOURNAL OF HEALTH CARE ORGANIZATION PROVISION AND FINANCING,2020():.

  • dc.title
  • Impact of Communicating With Doctors Via Social Media on Consumers' E-Health Literacy and Healthy Behaviors in China
  • dc.contributor.author
  • Wu, Tailai; He, Zhifei; Zhang, Donglan
  • dc.contributor.affiliation
  • Huazhong Univ Sci & Technol, Wuhan, Hubei, Peoples R China;Southwest Univ Polit Sci & Law, Chongqing, Peoples R China;Univ Georgia, Athens, GA 30602 USA
  • dc.contributor.corresponding
  • He, ZF (corresponding author), Southwest Univ Polit Sci & Law, Sch Polit & Publ Adm, 301 Baosheng Rd, Chongqing 401120, Peoples R China.
  • dc.publisher
  • INQUIRY-THE JOURNAL OF HEALTH CARE ORGANIZATION PROVISION AND FINANCING
  • dc.identifier.year
  • 2020
  • dc.identifier.volume
  • 57
  • dc.date.issued
  • 2020-11
  • dc.language.iso
  • 英文
  • dc.description.abstract
  • This study investigated the relationship between consumers' communication with doctors and their e-Health literacy and healthy behaviors based on the theory of reasoned action. Five communication activities were identified: following doctors' social media accounts, reading doctors' posts, responding to doctors' posts, favoring (clicking "like" of) doctors' posts, and recommending doctors to other patients. E-Health literacy and healthy behaviors were measured based on instruments used in previous literature. Survey method was used to collect data and a hierarchical regression analysis was used to analyze the relationship between communication activities and consumers' e-Health literacy and healthy behaviors. We found that following doctors' accounts (r = 0.127, P < .001), responding to doctors' posts (r = 0.141, P < .001) and recommending doctors to others (r = 0.133, P < .001) were significantly associated with e-Health literacy, while following doctors' accounts (r = 0.091, P < .001), responding to doctors' post (r = 0.072, P < .01), favoring doctors' posts (r = 0.129, P < .001), and recommending doctors to others (r = 0.220, P < .001) were significantly associated with healthy behaviors. Our study demonstrated that the social network communication between doctors and consumers could be cost-effective in improving intermediary consumers' health outcomes. To be specific, following doctors' posts, responding to doctors' posts, favoring doctors' posts, and recommending doctors to others were positively associated with consumers' e-Health literacy and healthy behaviors. The results suggested that leveraging information technology could be an important tool to health policymakers and health providers in order to improve outcomes.
  • dc.description.sponsorshipPCode
  • 71801100;2019QNGL33;2019XZQN-30
  • dc.description.sponsorship
  • National Natural Science Foundation of ChinaNational Natural Science Foundation of China (NSFC) [71801100]; Fundamental Research Funds for the Central UniversitiesFundamental Research Funds for the Central Universities [2018KFYYXJJ063, 2019kfyXJJS172]; Chongqing Social Science Planning Project [2019QNGL33]; 2019 Southwest University of Political Science and Law Project [2019XZQN-30]; School of Medicine and Health Management, Tongji Medical College, Huazhong University of Science and Technology; Southwest University of Political Science Law; University of Georgia
  • dc.identifier.issn
  • 0046-9580
回到顶部