貌合而神离——从传播内容的角度析新闻与宣传的差异

Seemingly in Harmony but Actually at Variance——Telling the Differences Between Journalism and Publicity From the Angle of Their Contents

成果信息
DC信息
传播影响力
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归属学者：

蔡斐 ; 赵中颉

归属院系：

新闻传播学院（融媒体学院）

作者：

赵中颉 ; 蔡斐

摘要：

新闻和宣传虽然同属于信息传播的范畴,同为影响意识形态的重要形式,在社会生活中扮演着越来越重要的角色;但是两者在存在普遍联系的同时,因为各自传播内容的不同,产生了重要的差异。本文从新闻和宣传在传播内容的内在特定内容和外在传播技巧两个角度出发,比较两者的差异,并联系当今我国新闻与宣传活动中新闻与宣传不分的问题,希望在廓清新闻和宣传各自传播规律的同时,对新闻和宣传施用不同的方法论来对待,避免传播内容的错误和传播技巧的误用,以发挥两者不同的积极作用,在迥异的传播过程中产生较好的传播效果。

语种：

中文

出版日期：

2005-02-28

学科：

新闻学

提交日期：

2018-01-11

引用参考：

赵中颉;蔡斐. 貌合而神离——从传播内容的角度析新闻与宣传的差异[J]. 西南政法大学学报,2005(01):36-40.

全文附件授权许可：

知识共享许可协议-署名

  • dc.title
  • 貌合而神离——从传播内容的角度析新闻与宣传的差异
  • dc.contributor.author
  • 赵中颉;蔡斐
  • dc.contributor.author
  • ZHAO Zhong-jie, CAI Fei (Southwest University of Political Science and Law, Chongqing 400031, China)
  • dc.contributor.affiliation
  • 西南政法大学,西南政法大学 重庆400031 ,重庆400031
  • dc.publisher
  • 西南政法大学学报
  • dc.publisher
  • Journal of Swupl
  • dc.identifier.year
  • 2005
  • dc.identifier.issue
  • 01
  • dc.identifier.page
  • 36-40
  • dc.date.issued
  • 2005-02-28
  • dc.language.iso
  • 中文
  • dc.subject
  • 新闻与宣传差异;;内在特定内容;;外在传播技巧
  • dc.subject
  • differences between journalism and publicity; inherent contents; exterior dissimilation skills
  • dc.description.abstract
  • 新闻和宣传虽然同属于信息传播的范畴,同为影响意识形态的重要形式,在社会生活中扮演着越来越重要的角色;但是两者在存在普遍联系的同时,因为各自传播内容的不同,产生了重要的差异。本文从新闻和宣传在传播内容的内在特定内容和外在传播技巧两个角度出发,比较两者的差异,并联系当今我国新闻与宣传活动中新闻与宣传不分的问题,希望在廓清新闻和宣传各自传播规律的同时,对新闻和宣传施用不同的方法论来对待,避免传播内容的错误和传播技巧的误用,以发挥两者不同的积极作用,在迥异的传播过程中产生较好的传播效果。
  • dc.description.abstract
  • Journalism and publicity are two important forms within the scope of information dissimilation that exert influence upon ideology and play an increasingly important role in social life. There is a close relationship between them, but because of the differences of their contents, they differ greatly with each other. This paper observes the differences between journalism and publicity via two points, i.e. their very inherent contents and their exterior dissimilation skills. In view of the problem that in our country no difference is made between journalism and publicity, this paper maintains that while we are distinguishing the dissimilation rules of journalism from those of publicity, we must deal with journalism and publicity by different methods to avoid making mistakes related to the contents and dissimilation skills. Only by this way can we ensure that both of them fully play their roles and yield their best dissimilation results in different dissimilation processes.
  • dc.identifier.CN
  • 50-1024/C
  • dc.identifier.issn
  • 1008-4355
  • dc.identifier.if
  • 0.079
  • dc.subject.discipline
  • G210
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